Digital Content Specialist

• Design and deploy content (graphics & text) across multiple digital channels, including customer website, email, blogs, discussion boards, and digital trigger communications.
• Translate ideas and manuscripts into polished digital content.
• Establish processes for, manage and execute digital content projects guided by editorial calendars.
• Act as point-person and in-house expert for digital content platforms and supporting software, including Episerver, Imagevault, Oracle Responsys, Salesforce, Telligent, and others.
• Suggest test scenarios for email, social and web campaigns.

Enews campaigns

• Design and use templates for promotional, advancement and other email campaigns.
• Layout (Dreamweaver) and set up campaigns (Oracle Responsys, Salesforce).
  
• Work closely with data team to set up A/B testing with dynamic content and user personalization.

Road Scholar Website

• Select and edit photos for trips. Upload and assign to each program, SEO, metadata descriptions, and publish.
• Build and edit pages using CMS, including landing pages for enews, participant resources, affiliate pages, digital leads pages, and more.
• Process provider-submitted photos for trips and field experts, maintaining the Road Scholar branding and identity.

Road Scholar Blogs and Discussion Boards

• Layout blog content (Telligent), edit and upload photos, research and assign SEO keywords and phrases based on manuscript.
• Designed Achievement Badges for users with certain milestones.

Infographic created for a Road Scholar blog post.